The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
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Customer Behavioral Intentions for Online Grocery Shopping.- Reciprocity of a Retailer’s Corporate Image and Store Image.- Retailing in Romania.- Retailing in Slovenia.- Retailing in South Africa.Mengenai Pengarang
Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Inggeris ● Format PDF ● Halaman-halaman 152 ● ISBN 9783658070380 ● Saiz fail 1.7 MB ● Penyunting Thomas Foscht & Dirk Morschett ● Penerbit Springer Fachmedien Wiesbaden GmbH ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2014 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5240354 ● Salin perlindungan Social DRM
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