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Trevor Watkins & Mike Wright
Marketing Financial Services [PDF ebook]

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, ‘Marketing Financial Services’ is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 384 ● ISBN 9781136380235 ● Penyunting Christine Ennew ● Penerbit Taylor and Francis ● Diterbitkan 2010 ● Muat turun 6 kali ● Mata wang EUR ● ID 2472405 ● Salin perlindungan Adobe DRM

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Trevor Watkins Mike Wright Christine Ennew

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