Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, ‘Marketing Financial Services’ is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
€75.60
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语言 英语 ● 格式 PDF ● 网页 384 ● ISBN 9781136380235 ● 编辑 Christine Ennew ● 出版者 Taylor and Francis ● 发布时间 2010 ● 下载 6 时 ● 货币 EUR ● ID 2472405 ● 复制保护 Adobe DRM
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