Catalog > Social Sciences > Economy > Nicholas Stacey & Aubrey Wilson: Industrial Marketing Research (RLE Marketing) (PDF)

Nicholas Stacey & Aubrey Wilson
Industrial Marketing Research (RLE Marketing) [PDF ebook]
Management and Technique

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Cover of Nicholas Stacey & Aubrey Wilson: Industrial Marketing Research (RLE Marketing) (PDF)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

€55.90

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Format PDF ● Pages 290 ● ISBN 9781317649038 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377571 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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