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Nils Bickhoff & Thomas Bieger
Zukünftige Geschäftsmodelle [PDF ebook]
Konzept und Anwendung in der Netzokonomie

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Das Wort ‘Geschäftsmodell’ ist in aller Munde. Doch was verbirgt sich dahinter? Ziel dieses Buches ist es, Licht in das Dunkel zu bringen: Es versucht, Definitionen und tragfähige Konzepte des Konstruktes ‘Geschäftsmodell’ zu bieten und illustriert sie an verschiedenen Branchen- und Unternehmensbeispielen aus der Alten wie aus der Neuen Ökonomie. Dabei wird ein erster Einblick in die Gestaltungsmöglichkeiten für erfolgreiche Geschäftsmodelle möglich. Gleichzeitig werden die Grenzen des Konstruktes ‘Geschäftsmodell’ gegeben.
Das Buch richtet sich an Praktiker wie Wirtschaftswissenschaftler auf der Suche nach zukunftsfähigen Unternehmensstrategien.

€48.32

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Language German ● Format PDF ● ISBN 9783642560484 ● Editor Nils Bickhoff & Thomas Bieger ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6326826 ● Copy protection Adobe DRM

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