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Nils Bickhoff & Thomas Bieger
Zukünftige Geschäftsmodelle [PDF ebook]
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Örtmek Nils Bickhoff & Thomas Bieger: Zukünftige Geschäftsmodelle (PDF)

Das Wort ‘Geschäftsmodell’ ist in aller Munde. Doch was verbirgt sich dahinter? Ziel dieses Buches ist es, Licht in das Dunkel zu bringen: Es versucht, Definitionen und tragfähige Konzepte des Konstruktes ‘Geschäftsmodell’ zu bieten und illustriert sie an verschiedenen Branchen- und Unternehmensbeispielen aus der Alten wie aus der Neuen Ökonomie. Dabei wird ein erster Einblick in die Gestaltungsmöglichkeiten für erfolgreiche Geschäftsmodelle möglich. Gleichzeitig werden die Grenzen des Konstruktes ‘Geschäftsmodell’ gegeben.
Das Buch richtet sich an Praktiker wie Wirtschaftswissenschaftler auf der Suche nach zukunftsfähigen Unternehmensstrategien.

€48.32

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Dil Almanca ● Biçim PDF ● ISBN 9783642560484 ● Editör Nils Bickhoff & Thomas Bieger ● Yayımcı Springer Berlin Heidelberg ● Yayınlanan 2013 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6326826 ● Kopya koruma Adobe DRM

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Nils Bickhoff Thomas Bieger Rolf Caspers Dodo Knyphausen-Aufse Kurt Reding

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