Alfred Ku & Sven Reinecke 
Marketingplanung [PDF ebook] 
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this book Dr. Shingo describes his approach to manufacturing improvemen …

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern bus …

In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …

Waterjet technology is used in a variety of industries including civil engineering, mining, geotechnical engineering, tunnelling, defence, construction and conservation. This book is essential readin …

For almost every sensationalized media report of product failure, a closer look often determines these failures occurred due to inadequate reliability theory and methodology. Current theories and pra …

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – equival …

It seems everyday we encounter a "crisis" or difficult issue of some sort that affects our work. Such difficulties can come from within work (e. g. , a difficult client or boss, missing a t …

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …