Economie

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era. Businesses across all sectors now realise that, if they intend on staying …

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

This book represents an alternative perspective on international elite sport systems. It focusses on the embedded multi-level nature of leadership, and the scope that this might give for degrees of l …

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of t …

There’s an epidemic of leadership failure—whether something as small as a meeting, or as large as implementing enterprise wide change. Leaders know that sinking feeling when a gap emerges between the …

The existence of water, energy, and food (WEF) is critical for people to fulfil their basic needs, to achieve welfare, and to support the Sustainable Development Goals (SDGs). The WEF security topic …

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is …

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provide …