Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the...
Inhoudsopgave
Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chap...
Over de auteur
Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and p...
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Taal Engels ● Formaat EPUB ● Pagina’s 240 ● ISBN 9781526485960 ● Bestandsgrootte 2.1 MB ● Uitgeverij SAGE Publications ● Stad London ● Land GB ● Gepubliceerd 2020 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 8122353 ● Kopieerbeveiliging Adobe DRM
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