Эконом

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable ex …

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

This exciting new textbook examines the concepts of evolution as the underlying cause of the rich diversity of life on earth-and our danger of losing that rich diversity. Written as a college textboo …

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to …

Project managers who lead globally dispersed teams face unique challenges in managing project stakeholders, scope, knowledge sharing, schedules, resources, and above all team execution in a global bu …

‘We have trained and trained. The employees still don»t get it!’ Although a critical component in improving organizational performance, training is usually not conducted effectively and results in a …

Although there are many books on root cause analysis (RCA), most concentrate on team actions such as brainstorming and using quality tools to discuss the failure under investigation. These may be nec …

Global Logistics Management focuses on the evolution of logistics in the last two decades, and highlights recent developments from a worldwide perspective. The book details a wide range of applicatio …

Offers coverage of each important step in engineering cost control process, from project justification to life-cycle costs. The book describes cost control systems and shows how to apply the principl …