Economie

‘The decades of experience-based wisdom that Graupp, Steward and Parsons share will set you on a new path to a more joyful organization and the tangible results it will produce.’ Rich Sheridan, CEO, …

Become a corporate change agent Learn to implement and cultivate a culture of improvement with the assistance of one of the world’s most respected experts Managing a business so that it achieves a su …

Sustainable development cannot be achieved solely at the international level. Without the creation of more sustainable livelihoods, it will remain a utopian and elusive goal. Yet given the huge diffe …

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on …

This is the first book to investigate the significance of Brexit for sport, with a particular focus on the regulatory and legal challenges that it poses, and the economic and political stresses that …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

This book, first published in 1984, examines the use of simple general equilibrium models in analysing the effects of taxes. The replacement of the earlier partial equilibrium approach has yielded nu …

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO”s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous …

Managing Complexity in Healthcare introduces the Com Ent Eth (Complex Entropic Ethical) model as an integrated bio-medical and philosophical approach to understanding how people get things done in he …