Economie

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on …

This is the first book to investigate the significance of Brexit for sport, with a particular focus on the regulatory and legal challenges that it poses, and the economic and political stresses that …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

This book, first published in 1984, examines the use of simple general equilibrium models in analysing the effects of taxes. The replacement of the earlier partial equilibrium approach has yielded nu …

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO”s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous …

Managing Complexity in Healthcare introduces the Com Ent Eth (Complex Entropic Ethical) model as an integrated bio-medical and philosophical approach to understanding how people get things done in he …

This two-volume book presents an abundance of important information on the bioactive and pharmacological properties of medicinal plants. It provides valuable comprehensive research and studies on bio …

Providing several new contributions to both the disabilities literature and research on special populations and international perspectives on Generation A , this book explores ways that researchers c …

While the JPEG image standard was developed more than 25 years ago, it is still dominant in terms of image formation, manipulation and transmission over the internet and other media. As technology ad …

Employment Law is the core textbook for the CIPD Level 7 module of the same name. Easy to read, jargon-free and full of case studies and useful examples this fully updated 16th edition provides a tho …