Whether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers – all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you ll find: Planning your pop-up venture – whether it s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters – advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!
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