First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
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Formaat EPUB ● Pagina’s 164 ● ISBN 9781135682019 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2014 ● Downloadbare 6 keer ● Valuta EUR ● ID 2920001 ● Kopieerbeveiliging Adobe DRM
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