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Eugénie Richard
Manual de marketing político: ¿cómo elaborar una campaña exitosa [PDF ebook]

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Hoes van Eugénie Richard: Manual de marketing político: ¿cómo elaborar una campaña exitosa (PDF)

Este Manual es una herramienta práctica para todas las personas interesadas en aspirar a un cargo de elección popular, integrar un equipo o dedicarse a la consultoría en comunicación política. Es de fácil apropiación y permite identificar y aplicar las diferentes etapas que se deben seguir para la elaboración y realización de una campaña electoral exitosa. Es un documento que otorga a los candidatos las herramientas necesarias para elaborar y desarrollar una campaña de bajo presup...

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Inhoudsopgave

Los autores
Prólogo
Eugénie Richard
Introducción
¿Qué significa ser candidato a una elección en Colombia? Análisis de las reglas del juego
Margarita Baffle
...

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Taal Spaans ● Formaat PDF ● Pagina’s 183 ● ISBN 9789587723489 ● Bestandsgrootte 1.3 MB ● Uitgeverij Universidad Externado ● Stad Bogotá ● Land CO ● Gepubliceerd 2015 ● Downloadbare 24 maanden ● Valuta EUR ● ID 8661303 ● Kopieerbeveiliging Adobe DRM

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