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Evan H. Potter
Branding Canada [PDF ebook]
Projecting Canada’s Soft Power through Public Diplomacy

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Hoes van Evan H. Potter: Branding Canada (PDF)

Evan Potter analyses how the federal government has used the instruments of public diplomacy – cultural programs, international education, international broadcasting, trade, and investment promotion – to exercise Canada’s soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada’s sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country’s public diplomacy, Branding Canada offers policy advice on Canada’s approach and advances the thinking on public diplomacy in general.

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Taal Engels ● Formaat PDF ● Pagina’s 464 ● ISBN 9780773575820 ● Uitgeverij MQUP ● Gepubliceerd 2008 ● Downloadbare 3 keer ● Valuta EUR ● ID 5671135 ● Kopieerbeveiliging Adobe DRM

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