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Evan H. Potter
Branding Canada [PDF ebook]
Projecting Canada’s Soft Power through Public Diplomacy

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Örtmek Evan H. Potter: Branding Canada (PDF)

Evan Potter analyses how the federal government has used the instruments of public diplomacy – cultural programs, international education, international broadcasting, trade, and investment promotion – to exercise Canada’s soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada’s sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country’s public diplomacy, Branding Canada offers policy advice on Canada’s approach and advances the thinking on public diplomacy in general.

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Dil İngilizce ● Biçim PDF ● Sayfalar 464 ● ISBN 9780773575820 ● Yayımcı MQUP ● Yayınlanan 2008 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5671135 ● Kopya koruma Adobe DRM

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