Grete Birtwistle & Margaret Bruce 
International Retail Marketing [PDF ebook] 

Ondersteuning

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

€64.31
Betalingsmethoden
Koop dit e-boek en ontvang er nog 1 GRATIS!
Formaat PDF ● Pagina’s 280 ● ISBN 9781136393815 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2007 ● Downloadbare 6 keer ● Valuta EUR ● ID 2472566 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

251.665 E-boeken in deze categorie