Hui Ge & Xingchen Liu 
Innovative Applications of Mo(W)-Based Catalysts in the Petroleum and Chemical Industry: Emerging Research and Opportunities [EPUB ebook] 

This important volume provides a plethora of information on aerial vehicles and their possible roles in revolutionizing agricultural procedures through spectral analysis of terrains, soils, crops, wa …

Today, innovation does not just occur in large and incumbent R&D organizations. Instead, it often emerges from the start-up community. In the new innovation economy, the key is to quickly find pieces …

This new volume, Advances in Sorghum Science: Botany, Production, and Crop Improvement, provides an easy-to-read and comprehensive treatment of the sorghum crop. With the world’s production of sorghu …

This volume brings together information on the available and newly emerging technologies related to using plant compounds that have a beneficial role in food production. It is divided into sections f …

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affect …

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on …

A fascinating insight into the influence that politics has upon business practices and consumer behaviour – and the development opportunities that this can provide. The New Political Capitalism …

The COVID-19 pandemic has had so many unprecedented consequences. The great global shift from office work to remote work is one such consequence, with which many information security professionals ar …

Not connecting software project management (SPM) to actual, real-world development processes can lead to a complete divorcing of SPM to software engineering that can undermine any successful software …