James Carter 
Marketing Plan Example: Virgin Atlantic Little Red [PDF ebook] 

Essay from the year 2013 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?
This is a university graded marketing plan for Virgin Atlantic’s new UK domestic flight service named Little Red (Launched March 2013)
This marketing plan includes:
-Executive Summary
-Corporate Objectives
-Situation Review
-Competitive Analysis
-Perceptual Map
-Market Segmentation & Targeting
-Key Market Trends
-Detailed SWOT Analysis
-Portfolio Summary (Includes Portfolio Matrix)
-PESTLE Analysis
-Analysis Of The Current Market
-Porters Five Forces Analysis
-Strategic Objectives
-Marketing Mix (7P’s)
-Proposed Marketing Budget