Jean-Claude Burgelmann & Valerie Feldmann 
E-Merging Media [PDF ebook] 
Kommunikation und Medienwirtschaft der Zukunft

"Left Tackle Thayer" by Ralph Henry Barbour is an engaging sports fiction novel centered on American high school football. The story follows the journey of Thayer, a dedicated and skilled …

Company strategies and initiatives are crucial for success, yet an astonishing 80% of such initiatives fail in execution. Implementing and executing a strategy or initiative is one of the most …

To succeed and perform in today’s business and work environment, you need to harness a broad spectrum of skills and people. This book enables you to highlight your self-improvement areas and …

Opportunities explores the diverse avenues available for career development and personal advancement. It provides practical advice on how to leverage opportunities in the job market, including …

"An Unsocial Socialist" by George Bernard Shaw is a political satire that delves into the complexities of socialism and social reform. The novel presents a critical examination of …

Harry Hill is one of the few foreigners to have created an enormous impact that reached nearly every household in Japan through his marketing prowess, business leadership as well as through his …

This book analyzes the development of economic events in Japan, China, the NICs, Russia, Germany, Britain, and the United States of America during the second half of the twentieth century in an effor …

First published in 1999. This study integrated several streams of research on the antecedents of innovation to test a model of individual innovative behavior in a high technology product development …

Shortlisted for the 2020 Business Book Awards Why do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the ca …

There is a growing concern among Chinese researchers and policymakers about China’s industrial development being unsustainable and the irreversible depletion of natural resources and deterioration of …