John Dawson & Anne Findlay 
The Retailing Reader [EPUB ebook] 

Ondersteuning

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.


Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:


  • consumers and shoppers

  • retail branding and marketing

  • merchandising and buying;

  • strategy, power and policy

  • international retailing.

Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.


The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.

€92.44
Betalingsmethoden
Koop dit e-boek en ontvang er nog 1 GRATIS!
Formaat EPUB ● Pagina’s 488 ● ISBN 9781000143256 ● Editor John Dawson & Anne Findlay ● Uitgeverij Taylor and Francis ● Gepubliceerd 2020 ● Downloadbare 3 keer ● Valuta EUR ● ID 7535592 ● Kopieerbeveiliging Adobe DRM
Vereist een DRM-compatibele e-boeklezer

Meer e-boeken van dezelfde auteur (s) / Editor

254.379 E-boeken in deze categorie