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Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Strategic Marketing Planning [PDF ebook]
A Step-by-Step Approach

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Hoes van Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (PDF)

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses.
• The first text to fully integrate sustainability and digitalization throughout the whole strategic marketing plan.
• Uses plenty real-life case studies, examples, models and frameworks to help bring the theory to life.

€59.28

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Formaat PDF ● Pagina’s 478 ● ISBN 9781000984491 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2023 ● Downloadbare 3 keer ● Valuta EUR ● ID 9191217 ● Kopieerbeveiliging Adobe DRM

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