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Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Strategic Marketing Planning [PDF ebook]
A Step-by-Step Approach

Apoio

Capa do Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (PDF)

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses.
• The first text to fully integrate sustainability and digitalization throughout the whole strategic marketing plan.
• Uses plenty real-life case studies, examples, models and frameworks to help bring the theory to life.

€59.28

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Formato PDF ● Páginas 478 ● ISBN 9781000984491 ● Editora Taylor and Francis ● Publicado 2023 ● Carregável 3 vezes ● Moeda EUR ● ID 9191217 ● Proteção contra cópia Adobe DRM

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