Malcolm McDonald & Brian Smith 
Marketing Due Diligence [PDF ebook] 
Reconnecting Strategy to Share Price

Ondersteuning

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company’s ultimate owners. By failing to consider and manage the business risk associated with their strategie...

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Taal Engels ● Formaat PDF ● ISBN 9780080459424 ● Uitgeverij Elsevier Science ● Gepubliceerd 2005 ● Downloadbare 6 keer ● Valuta EUR ● ID 2256604 ● Kopieerbeveiliging Adobe DRM
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