Manfred Bruhn & Heribert Meffert 
Dienstleistungsmarketing [PDF ebook] 
Grundlagen – Konzepte – Methoden

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

This book examines China’s resource endowment and the country’s current exploitation and use of resources and analyzes the main challenges and potential opportunities facing the country. It then disc …

The concept of strategic human resource management has developed widely in the last couple of years, especially because of the impact of human resources on the competitiveness of organizations. The d …

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today”s airline industry, as well as a …

This book, first published in 1993, focuses on the evolution of accounting institutions, practices and standard-setting in Canada. Canada’s federal system complicates the jurisdictional authority for …