Matthew Winkler & Jennifer Sondag 
The Bloomberg Way [PDF ebook] 
A Guide for Reporters and Editors

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News
The Bloomberg Way: A Guide for Reporters and Editors isthe ultimate handbook for business and financial reporting. Acompilation of more than two decades worth of wisdom and experiencefrom one of the world’s largest news organizations, the bookcontains the information and guidance reporters, editors, andstudents need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entirereporting process, relating best practices and warning againstcommon mistakes.
More than ever before, accurate reporting is crucial, asincreasing numbers of people and institutions are affected by whathappens on Wall Street, and information can move global markets.The Bloomberg Way: A Guide for Reporters and Editors detailsboth the preparation and production aspects that produce greatnews, and provides an inside look at the methods used by an elitefinancial reporting institution. The book goes well beyond’Journalism 101′ to provide guidance specific to business andfinancial reporting, empowering reporters and editors to developtheir own methods within the guidelines of solid, ethicalreporting. Topics include:
* Style, voice, jargon, and why good writing matters
* Stocks, bonds, currencies, and covering markets
* Debt, earnings, M&A, and reporting on companies
* Government financing, opinion polls, and following themoney
The book also provides guidance on taking an idea from pitch topublication, and includes extensive information on publicresponsibility, libel, transparency, and other ethical issues.Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately andinformatively. The Thirteenth Edition of The Bloomberg Way: AGuide for Reporters and Editors is the definitive guide toreporting and editing the story of money and finance.

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