Miriam Mennen 
Micro and Macro Environmental Analysis of the Health Care Sector in the US and France – Potential Opportunities and Threats [PDF ebook] 

Essay from the year 2007 in the subject Business economics – Offline Marketing and Online Marketing, grade: 75 % – A, University of Sunderland (Faculty of Business and Law), course: International Marketing, language: English, abstract: This paper will outline the marketing environments for private healthcare in the US and France. After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be analysed for both countries. The focus lies on the insurance sector in private health care in order to provide a focused and narrowed down overview.