Mojca Ramšak 
Wine Queens [PDF ebook] 
Understanding the Role of Women in Wine Marketing

Ondersteuning

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

€53.49
Betalingsmethoden

Inhoudsopgave

The Initiation into the Wine Kingdom.- The World History of Wine Queens.- The Lessons from the Slovene Case.- The Material Inventory of Wine Queens.- The Marketing Approach in Wine Kingdom.- The Wine Queen and the Beauty Queen.- The Objectification Makes the Profit.- Concluding Thoughts.

Over de auteur

Mojca Ramšak, Ph D in ethnology from University of Ljubljana, Slovenia; Full Professor of Anthropology. She is a researcher, postgraduate professor and writer in the field of ethnology, cultural/social anthropology and folklore, which go beyond the current disciplinary practice, with the focus on applied research and the use of critical, experimental and traditional forms of qualitative inquiry in the interests of social justice, dignity and human rights. Dr. Ramšak published several books in Slovene, English and Slovak language of the Slovene minority in Austria, honor and good name, and cultural perceptions of breast cancer.


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Taal Engels ● Formaat PDF ● Pagina’s 49 ● ISBN 9783319166612 ● Bestandsgrootte 1.5 MB ● Uitgeverij Springer International Publishing ● Stad Cham ● Land CH ● Gepubliceerd 2015 ● Downloadbare 24 maanden ● Valuta EUR ● ID 4076910 ● Kopieerbeveiliging Sociale DRM

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