Rainer Busch & Rudolf Dogl 
Integriertes Marketing [PDF ebook] 
Strategie, Organisation, Instrumente

This critical volume addresses an important contemporary issue, how to determine themost cost-effective approach to solid waste disposal. Based on wide-ranging, practicalexperience, this time-saving …

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

This exciting new text, written by some of the leading experts in the field, is the first of its kind to tackle the increasingly popular topic of sustainable HRM. Structured in six parts, the book gu …

All businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Moreover, companies’ employees and shareholders are demanding the same. Yet, …

The United Dutch East India Company was the first public company, preceding the formation of the English East-India Company by over 40 years. Its fame as the first public company which heralded the t …

‘Human-Computer Interaction and Management Information Systems: Applications’ offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters …

This book addresses the widespread concern regarding British industry”s ability to compete internationally. Through an analysis of the UK automotive components sector, the author examines the centra …

Asbestos for Surveyors is a practical reference guide for all those responsible for identifying and dealing with asbestos in buildings. The book is based upon the Control of Asbestos at Work Act 2002 …

In traditional business circles, wisdom is viewed with a certain scepticism, which is in part due to its historical associations with wisdom traditions and spiritual cultures. However, in business to …

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal concep …