Sally Everett 
Food and Drink Tourism [EPUB ebook] 
Principles and Practice

Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines.



Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability,
Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure.



Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

Inhoudsopgave

Introduction (An Appetiser)

PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM

Chapter 1: What is food and drink tourism?

Chapter 2: A history of culinary exploration and food tourism

Chapter 3: Identity development and the cultural dimension of food and drink

Chapter 4: Niche tourism and the growth of food-inspired travel

Chapter 5: The globalisation and localisation of food and drink

Chapter 6: Food, tourism and agricultural policy

Chapter 7: Wine Tourism and the development of ′winescapes′

PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM

Chapter 8: Marketing and branding food and drink tourism

Chapter 9: The role of media and social media in promoting food and drink tourism

Chapter 10: Managing food tourism: on-site marketing and interpretation

Chapter 11: Food assurance schemes, organisations and initiatives

PART III: FOOD AND DRINK ATTRACTIONS AND EVENTS

Chapter 12: The transformation of place through food and drink

Chapter 13: Food and drink festivals, events and markets

Chapter 14: Food- and drink-inspired events: the weird and wonderful

Chapter 15: Following food and drink: tours, trails and routes

Chapter 16: Food and drink visitor attractions

Chapter 17: Beverage tourism: drinking to experience people and place

Chapter 18: The role of food and drink tourism in sustainable development

Chapter 19: When consumers become producers

Chapter 20: The food and drink tourism supply chain

Chapter 21: Local food and drink in the hospitality industry

Conclusion

Chapter 22: The future of food and drink tourism

Over de auteur

Sally is Professor of Business Education and Vice Dean (Education) at King’s Business School, King’s College London. Sally was previously a Deputy Dean at Anglia Ruskin University (ARU) and led their work on inclusive learning and teaching. She is a National Teaching Fellow and a Principal Fellow of the Higher Education Academy. Before her time at ARU, Sally was the Head of Department for tourism and marketing at the University of Bedfordshire, and previously worked for a large heritage visitor attraction in Bristol. Sally’s research interests include cultural tourism and inclusive education. Publications include ‘Food Tourism: Principles and Practices’ with Sage Publications and numerous articles on tourism, community resistance and inclusive teaching.