Sara Bird & Stephan Dahl 
Social Marketing [PDF ebook] 

Ondersteuning

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed'(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no sing...

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Taal Engels ● Formaat PDF ● ISBN 9780273727231 ● Uitgeverij Pearson Education Limited ● Gepubliceerd 2013 ● Downloadbare 3 keer ● Valuta EUR ● ID 4212003 ● Kopieerbeveiliging Adobe DRM
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