Stefano Brusoni & Franco Malerba 
Perspectives on Innovation [PDF ebook] 

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Employment Law is the core textbook for the CIPD Level 7 module of the same name. Easy to read, jargon-free and full of case studies and useful examples this fully updated 16th edition provides a tho …

Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to chan …

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is t …

In this book, John Arthur and Louise Moody introduce the concept of the reasoning chain, a new approach to risk-based reasoning systems in large, complex and distributed organisations. Arguing that l …

The world continues to ride a wave of turmoil, challenging leaders like never before. New laws, competitive markets and the need to respond to the demands of corporate boards and stockholders unnerve …

The healthcare industry is changing daily. With the advent of the Affordable Care Act and now the changes being made by the current administration, the financial outlook for healthcare is uncertain. …

This book Project Management is to facilitate the successful completion of projects. For this reason it puts particular emphasis on the importance of careful preparation and strategic co-operation wi …

This handbook begins with the history of Supply Chain (SC) Engineering, it goes on to explain how the SC is connected today, and rounds out with future trends. The overall merit of the book is that i …