Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Inhoudsopgave
Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World – Trends and Countertrends.
The Players in the Glob...
Over de auteur
Recognized as one of the leading authorities in the area of
Environmental Management, Ulrich Steger has held many senior
positions in government, business and acade...
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Taal Engels ● Formaat PDF ● Pagina’s 320 ● ISBN 9780470858004 ● Bestandsgrootte 2.2 MB ● Uitgeverij John Wiley & Sons ● Gepubliceerd 2003 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 2324768 ● Kopieerbeveiliging Adobe DRM
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