Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
Mục lục
Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World – Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the
Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
‘Suits’ amd ‘Sandals’: Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I – Business Case vs. Business Ethics.
Appendix II – Relevant IMD Case Studies.
Further Reading.
Index.
Giới thiệu về tác giả
Recognized as one of the leading authorities in the area of
Environmental Management, Ulrich Steger has held many senior
positions in government, business and academe. He is Alcan
Professor of Environmental Management at IMD, Switzerland, and
Director of the IMD Forum for Corporate Sustainability Management
(CSM) and Corporate Governance Research Initiative. He directs
major Partnership Programs (e.g.with Daimler Chrysler and Allianz).
He also holds an Honorary Professorship for International
Management at the Technical University, Berlin.
Before he joined academia, Professor Steger was elected to the
German Bundestag and was Minister of Economics and Technology of
the Land of Hesse, Germany. As a member of the Managing Board of
Volkswagen, he was responsible for the environmental strategy
within the VW group worldwide.
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