2 Ebooks door Walle Alf H. Walle
Walle Alf H. Walle: Exotic Visions in Marketing Theory and Practice
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing …
PDF
Engels
DRM
€81.25
Walle Alf H. Walle: Qualitative Research in Intelligence and Marketing
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows th …
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Engels
DRM
€85.50
