The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.
This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of researc...
Inhoudsopgave
Introduction
Part One
Chapter 1: What does digital luxury experience stand for?
Chapter 2: A new digital marketing strategy for luxury experience design
Chapter 3: Con...
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Taal Engels ● Formaat EPUB ● Pagina’s 280 ● ISBN 9781526483560 ● Bestandsgrootte 3.6 MB ● Uitgeverij SAGE Publications ● Stad London ● Land GB ● Gepubliceerd 2019 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 6976336 ● Kopieerbeveiliging Adobe DRM
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