Catalog > Social Sciences > Economy > Pamela Odih: Advertising in Modern and Postmodern Times (PDF)

Pamela Odih
Advertising in Modern and Postmodern Times [PDF ebook]

Support

Cover of Pamela Odih: Advertising in Modern and Postmodern Times (PDF)

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:

provides a comprehensive discussion of the main theories

shows you how real adverts work, together with reproductions of advertising images and copy

demonstrates how advertising constructs subjects

provides an instructive historical overview of advertising

explores the relationship between advertising and industrial capitalism.

€189.99

Table of Content

PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING
Selling Space in Advertising History
Selling Time in Advertising History
PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES
Advertising, Time and the Commodity-Form
Time and the Commodity-Sign
PART THREE: ADVERTISING IN POSTMODERN TIME(S)
′Times they are a Changin′′
Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising
Mapping the Subject of Postmodern Advertising Technology
Sign of the Times
Postmodern Disruptions in Advertising Times
Conclusion
Globalization and the Future of Advertising

Buy this ebook and get 1 more FREE!

Language English ● Format PDF ● Pages 232 ● ISBN 9781848605060 ● File size 5.6 MB ● Publisher SAGE Publications ● City London ● Country GB ● Published 2007 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 2423999 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

259,633 Ebooks in this category

Cover of Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire

Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire

Cover of Keith Jones: Inventory Management for Competitive Advantage

Keith Jones: Inventory Management for Competitive Advantage

Smart, strategic inventory management delivers competitive advantage, yet Inventory Turn trends suggest that little seems to change. Sustainable improvement through increasing control of systems and …

Cover of Thomas P. Simon: Assessing the Sustainability and Biological Integrity of Water Resources Using Fish Communities

Thomas P. Simon: Assessing the Sustainability and Biological Integrity of Water Resources Using Fish Communities

This book examines the application of fish community characteristics to evaluate the sustainability and biological integrity of freshwaters. Topics include perspectives on use of fish communities as …

Cover of Hesham Ali (Universiti Teknologi Malaysia, Malaysia) El-Enshasy & Bee (Osmania University, India) Hameeda: Microbial Surfactants

Hesham Ali (Universiti Teknologi Malaysia, Malaysia) El-Enshasy & Bee (Osmania University, India) Hameeda: Microbial Surfactants

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

Cover of Sulastri & Ade Gafar (Universitas Pendidikan Indonesia) Abdullah: Advances in Business, Management and Entrepreneurship

Sulastri & Ade Gafar (Universitas Pendidikan Indonesia) Abdullah: Advances in Business, Management and Entrepreneurship

The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution …

Cover of Michael Farmer: Madison Avenue Makeover

Michael Farmer: Madison Avenue Makeover

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to …

Cover of Knut Wicksell: Lectures on Political Economy (Routledge Revivals)

Knut Wicksell: Lectures on Political Economy (Routledge Revivals)

Known as the ‘economist”s economist’ for his work on creating a synthetic economic theory, Swedish economist Knut Wicksell was a controversial, but highly influential figure in modern econ …

Cover of Francesco (University of Cagliari, Italy) Seatzu & Tullio (University of Milan, Italy) Treves: Foreign Investment, International Law and Common Concerns

Francesco (University of Cagliari, Italy) Seatzu & Tullio (University of Milan, Italy) Treves: Foreign Investment, International Law and Common Concerns

Increasingly, transnational corporations, developed countries and private actors are broadening the boundaries of their investments into new territories, in search of a higher return on capital. This …

Cover of Eduardo Alcantara Vasconcellos: Urban Transport Environment and Equity

Eduardo Alcantara Vasconcellos: Urban Transport Environment and Equity

Traditional transport planning has generated transport systems that propagate an unfair distribution of accessibility and have environmental and safety issues. This book highlights the importance of …

Cover of Sidney Pollard: The Wasting of the British Economy (Routledge Revivials)

Sidney Pollard: The Wasting of the British Economy (Routledge Revivials)

Originally published in 1982, this book examines the problem and looks at the causes of the repeated crises which the country has undergone since the war. The basic cause is stated to be the failure …