How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
- provides a comprehensive discussion of the main theories
- shows you how real adverts work, together with reproductions of advertising images and copy
- demonstrates how advertising constructs subjects
- provides an instructive historical overview of advertising
- explores the relationship between advertising and industrial capitalism.
Cuprins
PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING
Selling Space in Advertising History
Selling Time in Advertising History
PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES
Advertising, Time and the Commodity-Form
Time and the Commodity-Sign
PART THREE: ADVERTISING IN POSTMODERN TIME(S)
′Times they are a Changin′′
Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising
Mapping the Subject of Postmodern Advertising Technology
Sign of the Times
Postmodern Disruptions in Advertising Times
Conclusion
Globalization and the Future of Advertising
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