Patrick Forsyth 
Demystifying Marketing [PDF ebook] 
A guide to the fundamentals for engineers

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

For almost every sensationalized media report of product failure, a closer look often determines these failures occurred due to inadequate reliability theory and methodology. Current theories and pra …

Examining the nature of telecommunication networks and the rationale for the developement of trans-European networks, the study explores the features networks need to exhibit if they are to complemen …

This work provides a valuable review of the most important developments in economic theory and application over the last decade. Comprising twenty-seven specially commissioned overviews, the volume p …

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

Technology plays a critical role in transforming societies and economies through enhancing efficiency, connectivity and access to resources and services. The challenge remains how to harness technolo …

Water is becoming increasingly scarce. If recent usage trends continue, shortages are inevitable. Aquanomics discusses some of the instruments and policies that may be implemented to postpone, or eve …

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but ide …

This text reflects the immense current growth in interest in agroecology and changing approaches to it. While it is acknowledged that the science of ecology should be the basis of agroecological plan …

Electromyography (EMG) is the study of muscle behaviour via electronic means, and is thus a technique fundamental to ergonomics, physiology and biomechanics. This text describes the principles of EMG …