Patrick Forsyth 
Demystifying Marketing [PDF ebook] 
A guide to the fundamentals for engineers

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

Talent management is a central element of managerial discourse and organisational practice. This short-form book provides a succinct overview on the state of research on talent management. The author …

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Quality Function Deployment is an information system producing structured data for quality managers and practitioners. This is a practical guide to implementing such a system for readers assumed to b …

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to chang …

This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and beha …

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public i …