Catalog > Social Sciences > Economy > Philip Kotler & Den Huan Hooi: MARKPLUS INC: WINNING THE FUTURE (ePUB)

Philip Kotler & Den Huan Hooi
MARKPLUS INC: WINNING THE FUTURE [EPUB ebook]
Winning the Future — Marketing and Entrepreneurship in Harmony

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Cover of Philip Kotler & Den Huan Hooi: MARKPLUS INC: WINNING THE FUTURE (ePUB)

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up Mark Plus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up’s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

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Language English ● Format EPUB ● Pages 288 ● ISBN 9789811221736 ● File size 3.7 MB ● Publisher World Scientific Publishing Company ● City Singapore ● Country SG ● Published 2021 ● Downloadable 24 months ● Currency EUR ● ID 8152535 ● Copy protection Adobe DRM

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