This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up Mark Plus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up’s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
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语言 英语 ● 格式 EPUB ● 网页 288 ● ISBN 9789811221736 ● 文件大小 3.7 MB ● 出版者 World Scientific Publishing Company ● 市 Singapore ● 国家 SG ● 发布时间 2021 ● 下载 24 个月 ● 货币 EUR ● ID 8152535 ● 复制保护 Adobe DRM
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