Pierre Arwidson & Karine Gallopel-Morvan
Marketing social [EPUB ebook]
De la comprehension des publics au changement de comportement

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Cover of Pierre Arwidson & Karine Gallopel-Morvan: Marketing social (ePUB)

Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketing social, pour présenter ce concept et d’en faire découvrir les techniques, améliorant ainsi l’impact des programmes de prévention sur la population.

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Language French ● Format EPUB ● Pages 208 ● ISBN 9782810907489 ● Publisher Presses de l’EHESP ● Published 2019 ● Downloadable 3 times ● Currency EUR ● ID 8805312 ● Copy protection Adobe DRM

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