Pierre Arwidson & Karine Gallopel-Morvan
Marketing social [EPUB ebook]
De la comprehension des publics au changement de comportement

Ủng hộ

Bìa của Pierre Arwidson & Karine Gallopel-Morvan: Marketing social (ePUB)

Qu’est-ce que le marketing social ? Fruit de la collaboration entre chercheurs et experts, cet ouvrage combine des éléments théoriques et des conseils pratiques à des exemples de campagnes de marketing social, pour présenter ce concept et d’en faire découvrir les techniques, améliorant ainsi l’impact des programmes de prévention sur la population.

€19.27

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Ngôn ngữ tiếng Pháp ● định dạng EPUB ● Trang 208 ● ISBN 9782810907489 ● Nhà xuất bản Presses de l’EHESP ● Được phát hành 2019 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 8805312 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Pierre Arwidson Karine Gallopel-Morvan Gerard Hastings Viet Nguyen Thanh

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