Encyclopaedia of I international Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, it helps students to see the cultural and environmental uniqueness of any nation or region. in the present day world international marketing is a highly skilled assignment. The job becomes more strenuous because of state competition and changing rules international and local laws. in India, in the wake of the growing need for trained and skilled managers in the field of international marketing as one of the subjects at undergraduate and postgraduate levels. international marketing as discipline has emerged only recently, as an offshoot of the ever-increasing interdependence of nations and the rise of the transnational corporations which treat the globe as their market. This Encyclopaedia covers the syllabi prescribed by various Universities, institutes and associations in the subject of international Marketing with particular reference to India. Besides students, bankers, exporters, managers etc., may find this Encyclopaedia as the ready reference in providing basis of the interactional marketing.
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