’Ford vs General Motors’ explores the century-long rivalry between these automotive giants, revealing how their contrasting approaches to manufacturing, marketing, and management shaped the American economy.
The book examines Ford’s early focus on efficiency with the Model T and the assembly line juxtaposed against GM’s later emphasis on styling and planned obsolescence under Alfred Sloan.
This competition drove innovation and influenced consumer behavior, labor relations, and the pace of technological advancement in ways that continue to resonate today.
The book progresses chronologically, beginning with the companies’ founding and tracing their evolution through key historical periods, from the rapid growth of automobile ownership to the challenges of globalization and electrification.
By examining archival materials, industry reports, and unique datasets, 'Ford vs General Motors’ offers a comprehensive, data-driven analysis of this intense competition.
The book avoids technical jargon to provide clear explanations of complex concepts, making it accessible to a broad audience interested in business history, automotive technology, and American economic history.
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