’101 Digital Marketing Rules for Your Small Business Success’ is the ultimate guide for small business professionals seeking to navigate the complex world of digital marketing. In today’s fast-paced digital landscape, with countless social media platforms and ever-evolving jargon, digital marketing can seem like a daunting nightmare. This book cuts through the confusion, providing over one-hundred actionable rules that will empower small business owners and marketers to harness the power of digital marketing effectively.
Whether you are a seasoned veteran or a newcomer to the digital marketing realm, this comprehensive guide will help you gain a deeper understanding of the digital marketing ecosystem. Say goodbye to wasting time, money, and effort on channels you don’t fully comprehend. With practical advice and expert insights, this book ensures that your digital marketing efforts align with your small business goals and contribute to your success.
In '101 Digital Marketing Rules for Your Small Business Success, ’ you’ll discover valuable strategies, tips, and tricks to elevate your digital presence and engage your target audience. Say hello to increased brand awareness, improved customer engagement, and measurable results that propel your small business to new heights.
Spis treści
ABOUT THE AUTHOR.. 1
DEDICATION.. 3
ACKNOWLEDGEMENTS. 4
PREFACE. 6
INTRODUCTION.. 9
SECTION ONE: UNIQUE DIGITAL MARKETING CONCEPTS. 25
CHAPTER ONE: SETTING SAIL – MARKET AND CUSTOMER RESEARCH FOR SMALL AND MIDSIZE BUSINESS MARKETING.. 26
CHAPTER TWO: SOCIAL MEDIA MASTERY – UNLEASHING THE POWER OF SOCIAL MEDIA MARKETING FOR SMALL AND MIDSIZE BUSINESSES. 56
CHAPTER THREE: CRACKING THE CODE – THE POWER OF SEO AND SEM FOR SMALL AND MIDSIZE BUSINESSES. 105
CHAPTER FOUR: MOBILE MAVERICKS – MASTERING MOBILE MARKETING FOR SMALL AND MIDSIZE BUSINESSES. 131
CHAPTER FIVE: UNLEASHING THE ADVERTISING BEAST – THE DOMINANCE OF DISPLAY ADVERTISING.. 153
CHAPTER SIX: UNLEASHING EMAIL SUCCESS - MASTERING E-MARKETING FOR SMALL TO MID-SIZED BUSINESSES. 183
CHAPTER SEVEN: SAFEGUARDING CUSTOMER DATA IN DIRECT MARKETING FOR SMALL BUSINESSES THROUGH ADHERING TO PRIVACY REGULATIONS. 199
SECTION TWO: 101 MARKETING RULES FOR SMALL BUSINESSES. 211
CHAPTER EIGHT: 101 DIGITAL MARKETING RULES FOR SMALL BUSINESSES. 212
SECTION THREE: GLOSSARY, WORDS TO AVOID & CONCLUSION.. 262
GLOSSARY OF COMMON TERMS. 263
100 WORDS TO AVOID FOR SPAM FILTERS. 278
CONCLUSION.. 283
The End. 284
O autorze
Andrew Marino is the president of Unik Adv, LLC, a digital media company. He is also the author of numerous white papers, blogs & business articles, as well as award-winning novels and screenplays. He lives and writes with his daughter and son (and dog) in New York.
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