Bret Ridgway 
50 Biggest Mistakes [EPUB ebook] 
I See Information Marketers Make

The 50 Biggest Mistakes I See Information Marketers Make provides a behind-the-scenes perspective of some of the mistakes some of the biggest names in information marketing have made and what you can do to avoid these mistakes and increase your chances for success.  You’ll find a unique ‘New Information Product Development and Launch Checklist’ included that shows you step by step the tasks you need to be completing at various time intervals prior to the launch of your new information product.