Increase Your Linked In Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from Linked In. Top social media marketer Brian Carter shows you how to use Linked In to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with Linked In and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, Linked In offers you far more power than you may realize–and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from Linked In Apply today’s 15 most valuable Internet marketing principles to your Linked In presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick Linked In prospecting and introductions Use Linked In as a "passive prospecting platform": Generate more leads without more work! Attract "mega-leads" through Linked In Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with Linked In Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly Linked In marketing routines Optimize Linked In ad campaigns to maximize clicks, leads, and sales
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